By 1984, Dovan had opened up his second store in the Beverly Center, followed by a third at Sunset Plaza. Today, with over 30 years in the business, Dovan remains a leader in bringing international fashion to Los Angeles. "We carry everything from Paul Smith to Alexander McQueen to Kris Van Assche," he says, explaining further that while he might carry the same lines as other boutiques, his focus is to bring innovative pieces to Traffic.  "We don't carry all the same merchandise, we offer different interpretations of the line and items that make a person stand out in a crowd." But that doesn't mean Dovan and his team of buyers shy from the basics. Amidst the forward silhouettes and innovative embellishments, his clientele will also find everyday favorites that can be worked into both edgy and casual looks.

Dovan also makes a point to introduce new names to his line up each season, which not only lures shoppers back looking for the next great find, it also keeps Dovan up to date on emerging talent and trends. "I think it's extremely important to work with and give new designers a chance," he says. "Always give them a chance to grow, and help them too." And this spring will be no different. As farfetch.com begins receiving shipments full of styles fit for warmer weather, we know this season will be full of exciting pieces from designers both big and small