Brands to look out for:
Julien David, Christophe Lemaire, The Row, Kristensen du Nord, Damir Doma, R13
About the store:
In the heart of Vienna lies Firis, a two-floor fashion boutique aimed at creative people with taste. Owner Firuse has a soft spot for new talent, whose emerging labels she hangs side by side with the creations of more established designers. What matters here is a passion for individualism and materials - not the name on the label but the feel of the clothes.