|

.JPG)
.JPG)
.JPG)
.JPG) First on the agenda for SS10’s Milan Fashion Week was the laudable Prada show, featuring Miuccia Prada's vision of city-to-beach chic. Innovative as always, her collection featured light, airy silks complete with raw edgings and kitsch post-card prints on babydoll dresses and knickerbockers – a crowd pleasing collection for a high calibre front row - packed with global editors and high-powered buyers.
|
|
 Next up, I stopped by to check out the Dondup collection – a hugely popular line in Italy, renowned for its easy-to-wear collections and cult jeans. At the after party, I spotted TV presenter Belén Rodríguez (pictured) and former AC Milan player Alessandro Costacurta with his beautiful wife Martina Colombari who also stopped by for drinks.
|
|
 Prada also held a suitably glamorous soiree for the launch of its new store, which had celebrities and industry faces spilling out onto the street – the store was so packed I could barely squeeze in! The boutique itself, revealed a new and stronger image for the Prada store, holding both men’s and women’s collections in contemporary surroundings – think urban grey and steel fittings.
|
|
.JPG)
.JPG) Downtown in Milan, right next to the Duomo, was the Vincenzo de Cotiis presentation. De Cotiis is an amazing all-round artist, who started out as an architect and then evolved into a fashion designer. His collection featured beautiful contemporary silhouettes on leather jackets, gilets and military-infused parkas – all made from recycled fabrics. A super-chic collection for sophisticated women. My favourite.
|
|


 It was an early start on Sunday for the Marni show, where I took my place on the front row next to Bergdorf Goodman's Linda Fargo, alongside Anna Wintour. Consuelo Castiglioni’s vision for spring featured beautiful soft, clashing prints and light materials for a long hot summer! The dresses and knitwear, billowing with volume were interesting and reflected the Marni aesthetic.
|
|
 I then dashed over to two trade shows: White and Cloud, Neozone and Cloudnine where optimism prevailed over the global economic crisis. Here buyers from all over the world come to find interesting and unique products to offer in store – this year the size of the shows were increased to cater for new brands in several new locations. The collections on offer range from accessories and shoes to swimwear and complete looks – all with the chic aesthetic that the shows are renowned for.
|
|
 The trade shows took up a huge part of the day but I managed to break away at 1pm to hit the Dolce & Gabbana show – certainly one not to be missed. As to be expected, it attracted a VIP crowd of celebrities including front-row girls Daisy Lowe, Alice Dellal and Peaches Geldof, plus international buyers and actors – the show itself is considered one of the most important of Milan Fashion Week and it never fails to impress when it comes to unadulterated glamour. Starting with vast screens showing clips backstage of the designers preparing the models, it served as a reminder that besides their fame, Domenico Dolce and Stefano Gabbana do their jobs with passion and professionalism! The models hit the runway in a collection which was very Dolce & Gabbana – featuring blazers, exposed lingerie, lace and smocking and new for spring – harem pants. The palette was black and white with the odd interruption of colourful floral prints. Later on that evening, I finished off the night with dinner on top of the Rinascente over looking the Duomo spikes!
Andrea Molteni
|